SEO and Search Ranking

People conduct 3.5 BILLION searches on Google daily.  


Out of these 3.5 billion online searches, how many uncover your legal practice? Or is your legal practice hard to be found because it's way down in the search results? Enter SEO (alternately called Search Engine Optimization).  


SEO is the natural way your legal practice can jump to the top of the search results without spending money to be a "sponsored" link.


SEO - the "Natural Way"


SEO refers to developing your legal practice's website (or legal listings) so search engines, like Google and Bing, can arrange their search results based on your digital content. Think about it. Do you scroll through pages and pages of search results when looking online? If you are like most, the answer is no (maybe not even more than one). And why is that? Most consumers find the first search result links to be the most dependable products and services.  


Interesting. Tell me more.


Google reports that 70% of search result clicks go towards only the FIRST FIVE result links listed. Plus, if clicking from a mobile device, these first five result links have massive potential for an in-person office visit within a day. We are talking about 75% of mobile searchers ready to make an appointment.


Is that surprising? It shouldn't be. In this case, you are starting with an interested potential client searching for legal services (maybe from the scene of an accident). They search for a practice like yours, and your practice pops up in the top five results. Before rushing to your office, this potential client will review your website to ensure your services match their needs and that you are open, in addition to checking the reputation of your practice. From here, they simply follow their GPS to your office.  


So How Can I Get My Legal Practice on Top?


Here are a few critical features needed to achieve these top search placements:


  • Ensure a swift loading speed for your website and that it's compatible with smartphones and tablets.
  • Include relevant digital content that matches the interests of your client (partner profiles, case statistics, hours, etc.).
  • Validate your Google My Business page.
  • Unify and lock all legal business listings for your practice, checking for correctness.
  • Create and market a blog that resonates with your clients.


SEO is a powerful tool for your legal practice. Don't miss this opportunity to be seen and gain a new client regularly!