Let's start with the basics. Companies use an online informational tool called a "listing." This listing contains fundamental but essential details about the company, making it easier for consumers to find your law firm online and in person.
Now, let's break it down further to NAP+W. This simple abbreviation will serve as a starting point for your law firm's listing. But what is NAP+W?
Although it may seem obvious, a potential client won't be able to explore, find and reach out to your law firm without these four bits of detail.
While these details are essential, they are not enough to get the most from your business listing. Your listing must captivate potential clients, so they want to learn more about your law firm. Include an "about us" section that helps people get to know your company and your team. People can then make a conscious choice after learning more about your firm, your business schedule, and more.
You bet! However, if your listing lacks visibility and correct details, your law firm won't achieve the anticipated benefit.
There are many listing opportunities available for law firms these days. Social media platforms like LinkedIn, search engines like Google, and online directories like American Bar Association can help you create "visibility."
Once you have the desired visibility, it's imperative to ensure correct details across the board, creating uniformity for your law firm. That can't be too hard, right?
Keeping track of each and every business listing can be problematic and tedious. It only takes one wrong listing to create uncertainty in a potential client.
Now, let's discuss the reasons. Your law firm will profit from listings as long as you maximize the use of online platforms while maintaining consistency.
Clients will be attracted to your law firm by reputable and easily accessible listings.
On the flip side, clients will lose certainty in a law firm if their listings aren't complete or correct. And when this happens, they will swiftly move on to the next law firm.
How would you feel after driving to the address listed only to find that the law firm isn't at that location? Or arriving during the listed business hours only to find that they are closed? You can bet you aren't happy that you wasted your time.
You want current and potential clients to find you easily using your online listing details, so make sure they are uniform and correct. Your firm can also add to their client list if people can easily find your office, especially during normal business hours. In addition, this helps to avoid any negative feedback from potential clients who couldn't find you.
It is crucial to develop the digital reputation of your law firm. With a robust review process established, your reputation can flourish while heightening your brand.
Clients leave reviews to share their feelings with you and your team. In doing so, these reviews help provide insight for other clients and any new clients so they can make an intelligent decision when selecting an attorney.
Adding this insight to your business listings increases your firm's visibility.
Each accurate business listing and online review creates important inbound links for your website. These inbound links, in turn, help to boost your website's rank within search engines.
SEO, also known as search engine optimization, may seem to be a convoluted system. However, reliable listing management can bring a high return on your SEO rank while minimizing the risk to your law firm. A higher search engine rank means visibility which leads to more clients. And who wouldn't want that?
Take a look at this article with additional detail on boosting your website ranking.